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Everyone obsesses over conversion rate. Almost no one talks about decision velocity....
Most founders try to fix performance with ads. But you can’t optimize confusion....
Most founders think branding is visual identity. Logo....
Let’s start with something uncomfortable. Most brands don’t have a visibility problem....
The NFT world is far from being new, but has grown in popularity in the last few years. Oppose to popular belief, this is not just the art o...
So you see the marketing people coming up with this new terms and you think they are just fancying it up just to charge you more. You might ...